Our team

Medartec's creative team is composed by architects, designers, video / film directors and software developers who work together to create a multimedia sensory experience.

roberto luciani

Medartec Distribution President
curriculum vitae

enrico cristiani

Director and CEO of Medartec Distribution
curriculum vitae

Marketing Office

Brand Factory srl
curriculum vitae



Medartec Distribution President

Roberto held the roles of General Manager, Chief Financial Officer, Human Resorces Director, Hospitality Director and Property / Asset Manager for over 20 years in international companies such as Accessories of Benetton, Terme di Saturnia (Hospitality division of the Manuli Group), Four Seasons Hotel, Florence, Palazzo Tornabuoni and Val di Luce SPA Resort of the Fingen Group, to become CEO of important real estate realities of the USM Group. During his professional career he has been involved in assisting companies in the phases of growth, corporate restructuring and internationalization, operating in countries of America, Central and Eastern Europe.

Education and professional assignments:

  • Master in Business Administration – 2003
  • Laurea in Economia e Commercio: 1995
  • Professor at the University of Milan: 2003
  • Member of the board of Directors of the Association of the entrepreneurs of Grosseto, Tourism: 200-2006



Director and CEO of Medartec Distibution

Enrico has worked in the management of tourist flows aimed at events for English, Scandinavian and American companies, and in the field of development and real estate, in which he held managerial positions at an international level. He was director of development of the real estate portfolio of major investment companies such as the RDM Group, and managing director for Italy of the British Real Estate Agency Hamptons International.

Education and professional assignments:

  • Laurea in Business Administration dalla Boston University, USA – 1986
  • Direttore Hospitality del Gruppo RDM – 2002 – 2006
  • Managing director for Italy of the British Real Estate Agency Hamptons International


BrandFactory srl

Delivering quality to communication, helping to define and achieve objectives, this is the mission of the Brand Factory, our marketing office, consulting, and advertising agency.

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Via Giuseppe la Farina 46

50132 Firenze, Italy


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MEDARTEC Distribution Srls Via G. La Farina 47 50132 Firenze (FI)